The story of L&L Hawaiian Barbecue begins in 1976, when founders Eddie Flores Jr. and Johnson Kam purchased the original L&L Drive-Inn in Honolulu. Initially a simple eatery serving local-style plate lunches, the restaurant quickly gained a reputation for its generous portions, affordable prices, and authentic island flavors. The concept was built around the Hawaiian plate lunch—a hearty, no-frills meal typically consisting of two scoops of rice, a side of macaroni salad, and a protein like teriyaki beef, fried chicken, or kalua pork.

Flores and Kam recognized the potential of this unassuming dish to become a cultural and culinary symbol of Hawaii. In 1988, they rebranded the business as L&L Hawaiian Barbecue and began expanding the menu to include a wider variety of Hawaiian-inspired favorites. Their vision was simple yet ambitious: to bring the flavors of Hawaii to a broader audience, starting with the local community and eventually reaching the mainland United States and beyond.

Today, L&L Hawaiian Barbecue boasts over 210 locations worldwide, with restaurants in Hawaii, the continental United States, Japan, New Zealand, and even the Philippines. This remarkable growth is a testament to the universal appeal of L&L's unique offerings. The brand serves an estimated 7 million plate lunches annually, cementing its place as one of Hawaii's most iconic food exports.

L&L's expansion into the mainland United States began in the 1990s, targeting areas with significant Hawaiian and Asian-American populations. Its first mainland location opened in California, where the demand for Hawaiian plate lunches was immediate and overwhelming. Since then, L&L has continued to thrive in diverse markets, attracting customers with its bold flavors, nostalgic charm, and unbeatable value.

At the heart of L&L's success is its menu, a delicious celebration of Hawaii's multicultural culinary heritage. Each dish reflects the islands' unique blend of Polynesian, Japanese, Chinese, Filipino, Portuguese, and American influences, resulting in a one-of-a-kind dining experience. Popular staples like chicken katsu, teriyaki beef, and kalua pork transport diners straight to the islands, while creative twists like barbecue short ribs and garlic shrimp keep the menu fresh and exciting.

The famous loco moco —a comfort food classic featuring white rice topped with a hamburger patty, fried egg, and rich brown gravy—is a standout item that has won the hearts of L&L fans worldwide. Meanwhile, lighter options like grilled fish and fresh salads cater to health-conscious diners, ensuring that there's something for everyone at L&L.

In addition to its regular offerings, L&L has introduced limited-time menu items that showcase the diversity of Hawaiian cuisine. From poke bowls to Spam musubi, these seasonal specials provide an authentic taste of local favorites, keeping the experience dynamic for repeat customers.

Part of what makes L&L so special is its deep connection to Hawaii's cultural identity. The plate lunch isn't just a meal—it's a way of life. Originally popularized in the mid-20th century as an affordable and portable meal for plantation workers, the plate lunch has evolved into a symbol of Hawaii's inclusive, multicultural spirit. L&L's commitment to preserving this tradition has helped introduce millions of people to the flavors and values that define Hawaiian cuisine.

The casual, welcoming atmosphere of L&L restaurants mirrors the islands' laid-back lifestyle. Customers can expect generous portions served with aloha, creating a dining experience that feels like a warm embrace from Hawaii itself.

For travelers to Hawaii, visiting an L&L Hawaiian Barbecue location is an essential part of the island experience. It's a chance to savor authentic local flavors while enjoying the convenience and affordability that make the chain so beloved. Whether you're fueling up for a day of exploring or capping off an evening with a hearty meal, L&L offers a taste of home for locals and a slice of paradise for visitors.

Beyond Hawaii, L&L restaurants on the mainland provide a nostalgic reminder of the islands for expats and an accessible introduction to Hawaiian cuisine for those who have yet to visit. With its emphasis on authenticity, quality, and value, L&L bridges the gap between Hawaii and the rest of the world, one plate lunch at a time.